Project
MM:NT
MM:NT
Team
HATO
PW/c
HATO
PW/c
Year
September 2022
September 2022
About
MM:NT is a brand new upcoming hotel focused on targeting a specific audience and ultra fast growth. Coming Spring/Summer 2023 to a small tester hotel in Berlin, and expanding across Europe and the US soon after. Explore MM:NT here.
MM:NT is a brand new upcoming hotel focused on targeting a specific audience and ultra fast growth. Coming Spring/Summer 2023 to a small tester hotel in Berlin, and expanding across Europe and the US soon after. Explore MM:NT here.
Response
MM:NT is a brand built around moments that feel fleeting when travelling. We focused on the clock as a visual touchpoint for the concept to anchor to a specific time captured through photography that targets a young/cool/creative audience without feeling exclusive.
MM:NT is a brand built around moments that feel fleeting when travelling. We focused on the clock as a visual touchpoint for the concept to anchor to a specific time captured through photography that targets a young/cool/creative audience without feeling exclusive.
Project
CISO
CISO
Team
HATO
HATO
Year
January 2022
January 2022
About
CISO is an upcoming luxury brand of CBD spray, entering the market as the purest form of CBD. HATO were comissioned to create the branding and website for the spray from a Parisian client, launching soon in Dover Street Market Paris.
Please note this project is not yet live.
CISO is an upcoming luxury brand of CBD spray, entering the market as the purest form of CBD. HATO were comissioned to create the branding and website for the spray from a Parisian client, launching soon in Dover Street Market Paris.
Please note this project is not yet live.
Response
Working with the spray’s crystal glass bottles, HATO created a digital tool to feed images through and manually tweak to give the look of glass. The art direction takes note of iconic understated 90’s luxury brands to target the fashion audience, whilst the colour palette plays on the shades of pink the spray goes under certain conditions.
Working with the spray’s crystal glass bottles, HATO created a digital tool to feed images through and manually tweak to give the look of glass. The art direction takes note of iconic understated 90’s luxury brands to target the fashion audience, whilst the colour palette plays on the shades of pink the spray goes under certain conditions.
Project
DELLI
DELLI
Team
HATO
HATO
Photo: Liam Hart, Lars Brønseth, Shahram Saadat
Year
June 2022
June 2022
About
DELLI is a brand new food app created by Depop founder Simon Beckerman. HATO were approached to create a visual identity for the brand, as well as the app and website design for their internal team to develop. Explore DELLI here.
DELLI is a brand new food app created by Depop founder Simon Beckerman. HATO were approached to create a visual identity for the brand, as well as the app and website design for their internal team to develop. Explore DELLI here.
Response
We first looked into the history of Delicatessens around the world, finding final inspiration in the US for the DELLI wordmark. The logo sits atop earthy yet bright palettes that reference some of the masters of Italian design such as Enzo Mari. To tie it together, the photography direction is real, honest and a snapshot into the moment; no ‘can you just hold that there for a sec.’
We first looked into the history of Delicatessens around the world, finding final inspiration in the US for the DELLI wordmark. The logo sits atop earthy yet bright palettes that reference some of the masters of Italian design such as Enzo Mari. To tie it together, the photography direction is real, honest and a snapshot into the moment; no ‘can you just hold that there for a sec.’
Project
Autumn Almanac
Autumn Almanac
Team
HATO
HATO
Photo: Liam Hart
Year
September 2022
September 2022
About
September to February: Love it or hate it, we all have our own rituals over this period. To mark the change of the season, Autumn Almanac focuses on different creative processes, taking a peek inside HATO staff members’ houses to see what they do when the days become shorter.
September to February: Love it or hate it, we all have our own rituals over this period. To mark the change of the season, Autumn Almanac focuses on different creative processes, taking a peek inside HATO staff members’ houses to see what they do when the days become shorter.
Response
Focused on creative rituals over the winter months in the hopes to find similarities between ourselves and our community. Honest, real, and a further insight into the team at HATO to show culture, and put faces to the growing brand.
Focused on creative rituals over the winter months in the hopes to find similarities between ourselves and our community. Honest, real, and a further insight into the team at HATO to show culture, and put faces to the growing brand.
