Art Director, based in London, UK.
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Project
MM:NT
Team
HATO
PW/c
Year
September 2022
About
MM:NT is a brand new upcoming hotel focused on targeting a specific audience and ultra fast growth. Coming Spring/Summer 2023 to a small tester hotel in Berlin, and expanding across Europe and the US soon after. Explore MM:NT here.
Response
MM:NT is a brand built around moments that feel fleeting when travelling. We focused on the clock as a visual touchpoint for the concept to anchor to a specific time captured through photography that targets a young/cool/creative audience without feeling exclusive.