Art Direction inc. Strategy & Design
Based in London, UK
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MM:NT
HATO
PW/c
September 2022
MM:NT is an upcoming hotel chain focused on targeting a specific audience and ultra fast growth. Coming A/W 2023 to a small tester hotel in Berlin, it’s set to expand across Europe and the USA soon after. Explore MM:NT here.
We built the brand around moments that feel fleeting when travelling, focusing on the clock as a visual touchpoint for the concept to anchor to a specific time captured through photography. The brand is crafyed to target a young, cool, and creative audience without feeling exclusive.