Art Direction inc. Strategy & Design
Based in London, UK
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MM:NT
HATO
PW/c
September 2022
MM:NT is a Berlin-based apart-hotel focused on targeting a specific audience and ultra fast growth. HATO were approached by the strategist on the project to help define the brand story and visual output, including naming, logo, imagery, and brand pillars. Explore MM:NT here.
The brand was centered around moments that feel fleeting when travelling, focusing on a digital clockface as a visual touchpoint for the concept. As the hotel is centered around ‘everything you need and nothing you don’t’, we looked to minimalist design masters such as Dieter Rams’ to help shape the brand’s considered visuals.