Project
MM:NT
MM:NT
Team
HATO
PW/c
HATO
PW/c
Year
September 2022
September 2022
About
MM:NT is a brand new upcoming hotel focused on targeting a specific audience and ultra fast growth. Coming Spring/Summer 2023 to a small tester hotel in Berlin, and expanding across Europe and the US soon after. Explore MM:NT here.
MM:NT is a brand new upcoming hotel focused on targeting a specific audience and ultra fast growth. Coming Spring/Summer 2023 to a small tester hotel in Berlin, and expanding across Europe and the US soon after. Explore MM:NT here.
Response
MM:NT is a brand built around moments that feel fleeting when travelling. We focused on the clock as a visual touchpoint for the concept to anchor to a specific time captured through photography that targets a young/cool/creative audience without feeling exclusive.
MM:NT is a brand built around moments that feel fleeting when travelling. We focused on the clock as a visual touchpoint for the concept to anchor to a specific time captured through photography that targets a young/cool/creative audience without feeling exclusive.
Project
CISO
CISO
Team
HATO
HATO
Year
January 2022
January 2022
About
CISO is an upcoming luxury brand of CBD spray, entering the market as the purest form of CBD. HATO were comissioned to create the branding and website for the spray from a Parisian client, launching soon in Dover Street Market Paris.
Please note this project is not yet live.
CISO is an upcoming luxury brand of CBD spray, entering the market as the purest form of CBD. HATO were comissioned to create the branding and website for the spray from a Parisian client, launching soon in Dover Street Market Paris.
Please note this project is not yet live.
Response
Working with the spray’s crystal glass bottles, HATO created a digital tool to feed images through and manually tweak to give the look of glass. The art direction takes note of iconic understated 90’s luxury brands to target the fashion audience, whilst the colour palette plays on the shades of pink the spray goes under certain conditions.
Working with the spray’s crystal glass bottles, HATO created a digital tool to feed images through and manually tweak to give the look of glass. The art direction takes note of iconic understated 90’s luxury brands to target the fashion audience, whilst the colour palette plays on the shades of pink the spray goes under certain conditions.
Project
DELLI
DELLI
Team
HATO
HATO
Photo: Liam Hart, Lars Brønseth, Shahram Saadat
Year
June 2022
June 2022
About
DELLI is a brand new food app created by Depop founder Simon Beckerman. HATO were approached to create a visual identity for the brand, as well as the app and website design for their internal team to develop. Explore DELLI here.
DELLI is a brand new food app created by Depop founder Simon Beckerman. HATO were approached to create a visual identity for the brand, as well as the app and website design for their internal team to develop. Explore DELLI here.
Response
We first looked into the history of Delicatessens around the world, finding final inspiration in the US for the DELLI wordmark. The logo sits atop earthy yet bright palettes that reference some of the masters of Italian design such as Enzo Mari. To tie it together, the photography direction is real, honest and a snapshot into the moment; no ‘can you just hold that there for a sec.’
We first looked into the history of Delicatessens around the world, finding final inspiration in the US for the DELLI wordmark. The logo sits atop earthy yet bright palettes that reference some of the masters of Italian design such as Enzo Mari. To tie it together, the photography direction is real, honest and a snapshot into the moment; no ‘can you just hold that there for a sec.’
Project
Still Life
Still Life
Team
Hato Store, Goodhood, A New Tribe
Hato Store, Goodhood, A New Tribe
Photo: Jack Batchelor, Helen Kirkbright
Year
2018–Present
2018–Present
About
A variety of still life art direction and product styling captured over a four year period for Goodhood, Hato Store, and A New Tribe. Purposes focus mainly on ecommerce use; newsletters, socials and landing pages, as well as some commercially printed advertisements in the likes of Brick and New Order Magazine.
A variety of still life art direction and product styling captured over a four year period for Goodhood, Hato Store, and A New Tribe. Purposes focus mainly on ecommerce use; newsletters, socials and landing pages, as well as some commercially printed advertisements in the likes of Brick and New Order Magazine.
Response
Focusing on how best to bring product to life and feel visually impactful; Knowing which lighting to use, what props to work with, and when it can be pushed more into abstract and when it needs to be kept simple to show detail or craftsmenship.
Focusing on how best to bring product to life and feel visually impactful; Knowing which lighting to use, what props to work with, and when it can be pushed more into abstract and when it needs to be kept simple to show detail or craftsmenship.
Project
Cooking with Scorsese: The Cookbook
Cooking with Scorsese: The Cookbook
Team
HATO
HATO
Year
December 2021
December 2021
About
The latest edition to the Cooking with Scorsese series saw HATO produce and publish a hardback book. The publication contains over 45 recipes from some of the world’s (and HATO studio’s) favourite chefs. Each chose a film and gave a recipe inspired by it. Sold in bookstores worldwide.
The latest edition to the Cooking with Scorsese series saw HATO produce and publish a hardback book. The publication contains over 45 recipes from some of the world’s (and HATO studio’s) favourite chefs. Each chose a film and gave a recipe inspired by it. Sold in bookstores worldwide.
Response
Combining some of the world’s most formidable and acclaimed chefs with some of HATO’s local favourites, showing how film can highlight inspiration for so many different people. Design details include nods to film such as the credit style list formatting.
Combining some of the world’s most formidable and acclaimed chefs with some of HATO’s local favourites, showing how film can highlight inspiration for so many different people. Design details include nods to film such as the credit style list formatting.
