Art Direction inc. Strategy & Design
Based in London, UK
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Photo: Liam Hart, Lars Brønseth, Shahram Saadat
June 2022
DELLI is a new food app created by Depop founder Simon Beckerman. HATO were approached to create a visual identity for the brand, as well as the app and website design for their internal team to develop. Explore DELLI here.
We first looked into the history of Delicatessens around the world, finding final inspiration in the US for the DELLI wordmark. The logo sits atop earthy yet bright palettes that reference some of the masters of Italian design such as Enzo Mari. To tie it together, the photography direction is real, honest and a snapshot into the moment; no ‘can you just hold that there for a sec.’

Art on the Underground: Rhea Storr
June 2022
Art on the Underground comissioned HATO to create the design for 24 boards at Heathrow Airport, escalators at Bethnal Green and Notting Hill, and the mezzanine platform at Stratford station, each featuring visual artist Rhea Storr’s work. The project, entitled ‘Uncommon Oberservations: The Ground That Moves Us’, features a series of large-scale captioned photographs created using an outdated military surveillance photographic film called Aerochrome. The project is one of Art on the Underground’s largest to date.

The design direction focused on highlighting the film element to Storr’s work, including perforated film strip and colour-burned edges for escalator transitions. A blown-up, abstract pixel wall at Stratford links back to the notion of surveillance as CCTV. The typographic treatment includes irregular and slightly disintergrated edges to further compliment the use of film as the artist’s chosen medium.

Other Peoples Places
Personal Project
Other Peoples Places is my own personal business and hobby that I use as a platform to create, write, and design. It collates a love for vintage design pieces with my own interests in ceramics, textile design and product design. I ship found and made pieces worldwide, with collections spanning objects, books, printed goods and clothing. 
A place for all of my personal interests in design to sit, with no wrong or right answers. Simple branding and photography-led, the site and socials document inspiration and reference points as well as items for sale. View the site here.