Insider Style

Seasonal campaign for Goodhood showcasing the buyer’s favourite product from the current season. Long-term Goodhood friend and musician Annabel Liddell was chosen to be the model for shoot. The art direction seeks to mirror Liddell’s personality both off and on stage in a fly on the wall, fast paced BTS style.

Photo: Helen Kirkbright

July 2019

Ganni: Culture Clash

Created as a feature for Goodhood to promote Ganni’s A/W19 ‘Culture Clash’ collection based on 90’s Liverpool music scene meets surbuban Danish village.  

Photo: Helen Kirkbright

September 2019

Goodhood: Womenswear

A mixture of model-focused art direction spanning a two year period for miscellaneous Goodhood mailers, socials and homepage banners.

Photo: Helen Kirkbright & Jack Batchelor

Art Direction  Set Design  

Retouching  Prop Sourcing


Misc. Still Life

The following imagery compiles a variety of still life art direction and product styling captured over a four year period for Goodhood, Hato Store, and A New Tribe. Purposes focus mainly on ecommerce use; newsletters, socials and landing pages, as well as some commercially printed advertisements in the likes of Brick and New Order Magazine.

Photo: Jack Batchelor & Helen Kirkbright
Team: Goodhood, HATO, A New Tribe

Art Direction  Product Styling  



The Very Good Christmas Guide

The yearly Christmas guide for Goodhood showcases best-of-the-year features and interviews, as well as products under clothing, homeware and lifestyle categories. After months in the making, copies were sent with every order and were able to pick up for free instore.

Photo: Helen Kirkbright & Jack Batchelor

Art Direction  Graphic Design  


December 2019