Art Direction inc. Strategy & Design
Based in London, UK
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Hato Store
Photo: Jacob Lillis, Jack Batchelor, Tim Bowditch
A variety of still life and model imagery captured over a 3 year period, from in the studio to on set. Purposes focus mainly on ecommerce use; newsletters, socials and landing pages.
I’ve been conceiving and creating art direction and strategy for Hato Store since its opening in March 2020. The chosen direction balances hand-crafed high-end products with Hato Store’s signature value of play.
Other Peoples Places
Personal Project
Other Peoples Places is my own personal business and hobby that I use as a platform to create, write, and design. It collates a love for vintage design pieces with my own interests in ceramics, textile design and sewing. I ship found and made pieces worldwide, with collections spanning objects, books, printed goods and clothing. 
A place for all of my personal interests in design to sit, with no wrong or right answers. Simple branding and photography-led, the site and Instagram document inspiration and reference points as well as items for sale. Please note this project contains Xd sketches as I’m currently undergoing a rebrand and site dev. Check back for updates soon, or explore an older site version here.
Photo: Jack Batchelor, Helen Kirkbright
Art direction and styling for both model and still life imagery, all created for Goodhood’s mailers, socials, web and editorial features, as well as some printed ads in the likes of Brick and New Order magazine.
For Goodhood’s art direction, the focus was on looking at ways to further evolve the brand whilst staying true to the look they have mastered over the last 15 years. Images are meticulously retouched to present a clean style, and model styling is layered with curated picks.