Miwa Ito Glassware

Based in Osaka, Japan, Miwa Ito creates handcrafted glassware that is functional, colourful, and totally unique. To launch the product at Ito’s first UK stockist, Hato Store, the art direction behind the shoot focused on the rawness and humourous nature of the pieces.

Photo: Jack Batchelor

Art Direction  Set Design  

Prop Sourcing  Product Styling

April 2021





















LRNCE

An outdoor breakfast scene was conceptualised and created for A New Tribe to launch their latest collection of Marrakech based ceramics and textile brand LRNCE. The direction of the shoot focused on real life interaction with friends whilst emerging from lockdown.

Photo: Jack Batchelor
 

Art Direction  Set Design  

Product Styling


May 2021















Riso From Home

Hato Press’ Riso From Home kits provide people with the basic tools to create a 3 colour risograph print in either ‘Collage’ or ‘Typography’ style. Each kit comes with access to an online research site and instructional tutorial video. The visual direction for the shoot was based on a grid that forms part of a risograph printer scanbed, and was shot from 2 angles in order to achieve a more interesting and easy-to-follow result.

July 2020















A New Tribe

The following imagery compiles a series of art direction and still life product styling developed and created for A New Tribe; an independent homeware store in Hackney looking to explore their current product selection in new ways.

Photo: Jack Batchelor
 

Art Direction  Set Design  

Prop Sourcing  Product Styling

March 2021



















Insider Style

Insider Style is an editorial series by Goodhood showcasing the buyer’s favourite product from the current season. Long-term Goodhood friend and musician Annabel Liddell was chosen to be the model for shoot. The art direction seeks to mirror Liddell’s personality both off and on stage.

Photo: Helen Kirkbright

July 2019