Art Direction inc. Strategy & Design
Based in London, UK
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Art on the Underground: Rhea Storr
HATO
June 2022
Art on the Underground comissioned HATO to create the design for 24 boards at Heathrow Airport, escalators at Bethnal Green and Notting Hill, and the mezzanine platform at Stratford station, each featuring visual artist Rhea Storr’s work. The project, entitled ‘Uncommon Oberservations: The Ground That Moves Us’, features a series of large-scale captioned photographs created using an outdated military surveillance photographic film called Aerochrome. The project is one of Art on the Underground’s largest to date.

The design direction focused on highlighting the film element to Storr’s work, including perforated film strip and colour-burned edges for escalator transitions. A blown-up, abstract pixel wall at Stratford links back to the notion of surveillance as CCTV. The typographic treatment includes irregular and slightly disintergrated edges to further compliment the use of film as the artist’s chosen medium.