Project
Titanosaur
Titanosaur
Team
HATO
Illustration; Maria Midttun
HATO
Illustration; Maria Midttun
Year
March 2022
March 2022
About
Titanosaur is one of the largest upcoming exhibitions at London’s Natural History Museum. Showcasing the to-scale skeleton cast of the biggest known creature to have ever lived on Earth. HATO were tasked to create the visuals for the exhibition.
Titanosaur is one of the largest upcoming exhibitions at London’s Natural History Museum. Showcasing the to-scale skeleton cast of the biggest known creature to have ever lived on Earth. HATO were tasked to create the visuals for the exhibition.
Response
To target the main audience of children, the direction is focused on a distinctly 2D approach, referencing child-friendly design icons such as Enzo Mari and Bruno Munari. A serif font was chosen to reference traditional storybooks. To be rolled out by NHM’s internal team on billboards, merch and animated film. Launching 2023.
To target the main audience of children, the direction is focused on a distinctly 2D approach, referencing child-friendly design icons such as Enzo Mari and Bruno Munari. A serif font was chosen to reference traditional storybooks. To be rolled out by NHM’s internal team on billboards, merch and animated film. Launching 2023.
