Art Direction inc. Strategy & Design
Based in London, UK
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Good-Loop
HATO

January 2024
In Summer 2023, HATO were approached by good media agency Good-Loop to overhaul their brand and website. Good-Loop’s digital adspace means viewers who complete the video advertisement get to select a charity to donate to on behalf of the advertiser. This means the advertiser gets more completed watches, and the user gets to benefit charity (without actually paying a penny themselves). We dubbed it a ‘win-win’.


After 2 collaborative workshop sessions, we crafted a logo that would double as an accreditation ‘mark for good’. Good-Loop’s classic red was updated to a punchy, contemporary berry shade, and a player-style animation approach meant the brand could adapt to all advertising formats with ease. Featured in Creative Review. View the site here.