Good-Loop

HATO

January 2024

In Summer 2023, HATO were approached by good media agency Good-Loop to overhaul their brand and website. Good-Loop’s digital adspace means viewers who complete the video advertisement get to select a charity to donate to on behalf of the advertiser. This means the advertiser gets more completed watches, and the user gets to benefit charity (without actually paying a penny themselves). We dubbed it a ‘win-win’.

After 2 collaborative workshop sessions, we crafted a logo that would double as an accreditation ‘mark for good’. Good-Loop’s classic red was updated to a punchy, contemporary berry shade, and a player-style animation approach meant the brand could adapt to all advertising formats with ease. The tone of voice mirrors Good-Loop’s matter of fact brand persona, keeping things simple and uncomplicated. Featured in Creative Review. View the site here.