Converse: Sustainability Ma-tt-ers
Goodhood, Converse
Photo: Holly Fernando
June 2018
Converse approached Goodhood in the Summer of 2018 to art direct and launch Converse’s denim renew campaign. Shot at First Mile Recycling Plant in West London with Seetal Solanki, founder of London-based material research consultancy Ma-tt-er, as the focus.
We chose to locate the shoot at a recycling plant in order to convey the key message of sustainability whilst providing a visually engaging shoot and interview, utilising paper bales and brightly coloured bottle packing rooms for backdrops. We coincided the launch with an interview with Solanki, live on Goodhood and Ma-tt-er’s websites.
