Project
Converse: Sustainability Ma-tt-ers
Converse: Sustainability Ma-tt-ers
Team
Goodhood, Converse
Goodhood, Converse
Photo: Holly Fernando
Year
June 2018
June 2018
About
Converse and Goodhood teamed up in Summer 2018 to launch Converse’s denim renew campaign. Shot at First Mile Recycling Plant in West London with Seetal Solanki, founder of London-based material research consultancy Ma-tt-er, as the focus.
Converse and Goodhood teamed up in Summer 2018 to launch Converse’s denim renew campaign. Shot at First Mile Recycling Plant in West London with Seetal Solanki, founder of London-based material research consultancy Ma-tt-er, as the focus.
Response
Directing the shoot at a recycling plant in order to convey the key message of sustainability whilst providing a visually engaging shoot and interview.
Directing the shoot at a recycling plant in order to convey the key message of sustainability whilst providing a visually engaging shoot and interview.
