SUSTAINABILITY MA-TT-ERS     




As part of Goodhood’s new Sustainability programme, we teamed up with Converse to help launch their denim renew campaign; an initiative to update classic styles with up-cycled denim, and highlight the importance of sustainable materials. The campaign took place at First Mile Recycling Plant in West London. As well as assistant art directing the shoot alongside photographer Hollie Fernando, I also interviewed the subject of the campaign - Seetal Solanki, who is the founder of Ma-tt-er (a London-based material research consultancy) which aims to communicate the best practices for using and reusing materials.





The programme itself - ‘Sustainability at Goodhood’, was also researched, written and directed by myself. I also designed the feature, which can be found here.



SUSTAINABILITY MA-TT-ERS
SPRING 2019