Art Director, based in London, UK.
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Still Life
Hato Store, Goodhood, A New Tribe
Photo: Jack Batchelor, Helen Kirkbright
A variety of still life art direction and product styling captured over a four year period for Goodhood, Hato Store, and A New Tribe. Purposes focus mainly on ecommerce use; newsletters, socials and landing pages, as well as some commercially printed advertisements in the likes of Brick and New Order Magazine.
Focusing on how best to bring product to life and feel visually impactful; Knowing which lighting to use, what props to work with, and when it can be pushed more into abstract and when it needs to be kept simple to show detail or craftsmenship.