INSIDER STYLE: PRE-FALL
Insider Style is an editorial series by Goodhood showcasing the buyer’s favourite product from the current season. For this particular shoot, I decided to to do something a little different from photographing in the studio and shoot around the stock warehouse. I wanted to achieve more natural, fun, and ad-hoc imagery to reflect the juxtaposition of the styling, which was a mixture of expensive fabrics with clashing heavy prints and patterns. Long-term Goodhood friend, influencer, and musician Annabel Liddell was chosen to be the model. For this particular shoot, I also designed and built the online feature. You can view it here on Goodhood’s website.